FOSTER FARMS KICKS OFF “PASS THE PLATE” WEST COAST
FOOD DONATION PROGRAM AT FOOTHILL UNITY CENTER
75 Center families receive weekly Foster Farms meals as part of
effort to help feed more than 75,000 people this summer
To commemorate its 75th anniversary, Foster Farms launched its “Pass the Plate” West Coast meal donation program in a June kickoff event at Foothill Unity Center’s Pasadena location.
Throughout the summer, Foster Farms will be distributing weekly complete chicken dinners to 75 needy families of four in each of seven West Coast cities, in partnership with local food banks. Foster Farms has also committed to help feed an additional 75,000 people based on consumer participation in its online share program. For every “Pass the Plate” social media share at Take75.com, Foster
Farms will help donate chicken for one meal to local food banks.
The company is rolling out the program to focus greater awareness on food insecurity in the country and encourage others to join in helping to address this issue. According to a recent modern dinner survey of 2,000 West Coast consumers commissioned by Foster Farms, more than one-third of families are unaware that 49 million Americans, nearly 15 percent of American households, do not have enough to eat — a condition food assistance organizations call “food insecure.”
Foothill Unity Center, a partner of the Los Angeles Regional Food Bank, is the only Los Angeles area distribution site for the program. Other partners are food banks in San Diego, Sacramento, San Francisco-Marin and Manteca, California; Seattle, Washington; and Portland, Oregon.
“On behalf of our client families, we’re delighted to be a beneficiary of Foster Farms’ commitment to giving back to local communities,” said Center Executive Director Betty McWilliams. “This generous donation of chicken dinners with all the fixings will help sustain 75 families we serve with protein-rich meals throughout the summer — a time when parents can’t rely on school lunches to help feed their children.”
“Pass the Plate” is part of Foster Farms’ new Take 75 program, a movement focused on encouraging people to take at least 75 minutes each week to get back to basics and enjoy meals with family and friends.